Introduction

The concept of the circular economy has gained traction in recent years as a way to promote sustainable resource use and waste management in supply chains. Reverse logistics plays a critical role in this model, enabling businesses to recover value from end-of-life products, reduce waste, and minimize their environmental impact. This article discusses the principles of the circular economy, highlights the importance of reverse logistics in sustainable supply chain management, and presents a case study illustrating successful implementation. By adopting circular economy practices, companies can improve their environmental performance, enhance their brand reputation, and drive long-term growth.